2015 HOME DECOR TRENDS

Here is a snippet of what's trending in home decor for 2015 and will keep 2015 bright and stylish. Then again, for all those who love to add their personal touches and design aura everything can be paired to accentuate and blend. These are trends which will inspire, engage and accentuate homes and creations in the New Year. From furniture to home decor and accents, design we bring you all. We also pick some of the key trends forecasted by leading design blogs and magazines.

1. NAILHEAD TRIMS

Nailhead Trims are going to continue strong. Watch out for them in sofas, beds, rustic coffee tables. It's the combination of the metal impact, running design which keeps them oh so enduring and stylish indeed.

As long as they are being noticed you will see nailhead trims in a lot of decor. See a collection of Nailhead Trim led styles.

Nailhead Trims

 2. FUNCTIONALITY

Functionality coupled with simplistic designs, straight cuts will remain in vogue. Whether in a condo or in the study, we need some of those much loved functional pieces with us. Tables with storage, futons to sleep on for the extra friend, a magazine to drop in a piece of furniture, Music on my bed. Functionality is going to be cool and handy indeed. Here is how functional stylesmatter.

 3. TUFTED FETISH

Yes, tufted is a cyclical style trend and here is why. Tufting was actually a type of textile weaving in which a thread was inserted on a primary base - an age old techniques for making garments. With a resurgence of this style tufted styles are trending on sofas and beds with full galore. Combined with textures of upholstered fabric, leather and accents of buttons, crystals they will continue to be improvised on.

Personally I have used tufted furniture in a lot of home projects. They has never disappointed in adding style, modern elements and in adding freshness to any room.

 
Tufted Bed

I like the benefits of tufted that the D Magazine elaborates on in detail. 

3. HIGH HEADBOARDS

Yes, High headboards are a statement. They call for attention the minute you walk into any room. They could make bedrooms look larger as they drive focus. Can make a simple bed spread look elegant and very often combined with trend two are tufted!

 HGTV showcases 20 High Impact Headboards and this picture gallery is there to explore their looks.

4. NATURE AND THE NATURAL

Rustic, distressed and elements of nature will come alive in various ways. Nordic inspired styleswill inspire some to go for white, greys, minimalistic looks in some rooms reminiscent of winterand nature.

Flax, jute and textures inspired from nature will showcase in ottomans, cushions and more.

Distressed tables, rustic oak finishes, dining tables with large blocks of natural wood will all showcase the glory of nature in homes. 

The fall will bring fall inspired styles in dining decor and color combinations. Marsala the pantone color of the year is a apt fit to bring some of those colors indoors.

5. VINTAGE CHIC REINVENTED

Vintage, all reminiscent of old and chic, yet refurbished and rebuilt continues to entice. The lettering patterns, a vintage corner, pairing vintage with contemporary are ideas we will experiment with. Vintage will continue to give comfort but in a redesigned modern way not the outdated way.

 6. METALLIC ACCENTS

Metallic accents will show all the more at home. Whether it's chrome finishes, brass end tables or metallic embellishments in decor, accents and furniture they will show their styles and be on a list if buys.

Elle Decor has brought together some interesting metallic ideas and inspirations in thiscompilation.

 7. COLOR TRENDS - MARSALA AND MORE

From Marsala which was Pantone's color of the year received with a lot of mixed feedback to many others, this article by House Beautiful brings together what some of the top designers feel about their choice of color.

Zillow in it's 2015 Home Design trends forecasts hues of Blue and Navy as a prominent trend in 2015.

8. SHADES AND HUES PLAY

A blend of same color shades playing in different textures, tones, accents will be a trend which will grow. Bo Concept  outlines this in their tone on tone insight. They do look glamorous with an understated elegance - as in the same room one can combine hues of one color in their furniture, pillows, curtains, wall colors and more to create a statement.

 

Credit: www.boconcept-newyorkcity.com

This sums up the lead trends for 2015. Happy decor, design and stay inspired!

TC

Pramiti

Pramiti Bhargava has a flair and passion for business entrepreneurship, marketing, home staging and redesigns, revamps and flipping. She is a frequent writer and blogger. Her skills include partnering in her business lines (BlueGrape Consulting, thesevenstarhome.com, BlueGrape Staging and Re-design). She has a background in digital brand marketing having worked across brands, travelled across. She is a RESA Staging Awards 2015 Top 10 Rising Star, HSR certified staging and re-design professional.

Feel free to connect with me on linkedin or drop an e-mail at pramiti@bluegrape.us! 

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Establishing Emotional Connections to help sell homes to buyers.

How do emotional connections, the home buyer’s psyche and home staging interplay to help home sale?

That’s a picture of Death Valley, CA - Expansive, rugged, awe inspiring

By the way, the second picture is of me at Death Valley for a trip this December.

What do you think when you see pictures of or experience Death Valley. What would such a place inspire in you?

It means different things for different people. But, yes one thing it imbibes is emotions. And by emotions I don’t mean dramatic emotions! Just plain and simple emotions - a mix of thought and emotion. We can’t do without emotions no matter where we are.

Let’s understand emotions in the context of home buyers, A BMO study published in 2013 says that 80 per cent of potential buyers know if a home is right for them as soon as they step inside. 

In a study, Professor Van Lieshout, an experimental psychology professor at the University of Toronto links the power of emotion to first impressions. As an example as to how emotions play a role, he cites - a deficiency in a living area may not be an immediate deal breaker when noticed by a buyer, but it will often raise emotional suspicions. In due course they will double-check everything and the buying cycle is somewhat influenced.

Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. Sights, experiences, smells and sounds can selectively activate goals or motives that buyers have about a home they are viewing.

Emotion and logic hence bundle together to make a home buyer take action. While logic can be presented with facts such as price, neighborhood quality and core features of the home (and real estate agents are great at presenting those), Home staging can directly impact the emotions to help make a strong case for the home. The interplay of emotional connections and logic affect buying decision of course.

The key elements of home staging, which a skilled home stager will influence are a mix of leveraging the home architecture, décor, feel, smells, style and the presentation of a lifestyle home buyer’s aspire. Some examples come alive in this gallery of mine.

Here are four ways to create emotional connections with Home Staging and Home Preparation:

1. Creating a Vision

Prepare the home to make it the home of aspirations coming alive. A dining table set with wine and candles to come back to. A chicken pot roast recipe, opened up on a recipe book, a book waiting for its reader in a window bench with a cup of coffee. All of these directly impact emotions – warmth, comfort family, relaxation all of it comes alive, doesn’t it? The vision needs to stand true such that buyers can imagine themselves and their families in the home not the current family. Hence de-personalizing is a vital area of Staging.

What’s the home brand in the process of marketing this house? The moment you start thinking of creating a brand even if it is for the short duration of the few months of home sale - you start creating emotional purchase connections to create a brand of this home in the customer’s mind. A brand which is unique to this home, compared to competition. You do more than sell a house, you sell the customer the brand.

Home Staging Connections

Reading nooks

2. Creating a brand

The brand is your promise to your customer. It tells them what they can expect from the home. A brand is a sum of the tangible and intangible assets this home stands for in the customer’s mind. Home Staging creates the brand. It personifies the intangible assets with décor, a natural flow, the right layouts and elegant style intrinsic to the home strengths, area, architecture. It creates a brand because it leaves an impression behind in the home buyer’s mind.

The brand is your promise to your customer. It tells them what they can expect from the home. A brand is a sum of the tangible and intangible assets this home stands for in the customer’s mind. Home Staging creates the brand. It personifies the intangible assets with décor, a natural flow, the right layouts and elegant style intrinsic to the home strengths, area, architecture. 

3. Creating focal points

Home Staging will build the customers emotions and likes towards the strengths of the home. These could be the focal points, which deserve attention and influence points towards the buying decision. For instance the fireplace, the French window turned into a reading corner showing the beautiful view outside, the patio surrounded with entertainment possibilities.

4. Creating a flow

As buyers walk through a home a seamless flow can be crated directing their eyes and thoughts to the right strength. This allows them to walkthrough a layout which lets them visualize the possibilities vital to strengthen the emotional connections. A stager with expertise can help create the right layout and styling to create this natural flow.

Natural Flows

All in all, emotional connections are a vital strategy to help home sale, of course bundled with other valuable marketing factors. 

Until next time happy connecting!

Pramiti

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Top 8 Home Staging Mistakes

Home preparation and staging is a valuable step in building the marketing funnel for the home. After all, a well staged home means awesome pictures, better marketability on the Internet and many more leads of potential buyers wanting to see the home. Compare those pictures to a vacant or un-staged home and you get the picture! Home Staging mistakes on the other hand can lower the buyer appeal. Here are key home staging mistakes to watch out for when preparing your home for sale.  1. Too much furniture A known fact, too much furniture drives away the focus from key focal points and home highlights. Furniture larger than required can make rooms look small. It can spoil the seamless natural walk flow we want to create buyers to have while walking through a home. 2. Too little furniture Yes, of course, that's a red flag too! Even too little furniture, partial staged homes or NO furniture can be a disadvantage. Buyer's don't have a frame of reference in an empty house and may not be able to imagine or visualize themselves in the house. The truth is only 10% of buyers can visualize themselves in a home when it is vacant. Hence furniture layout is a vital part of getting a staged home right. 3. Clutter and untidinessThat's an obvious one, we believe we always tackle but you will not believe how many homes do not deal with it completely. While most home owners do take care of basic cleanliness like flooring, cobwebs and carpet there are some areas we miss. For instance, I have often suggested to home owners (as part of my work at BlueGrape Home Staging) when I notice blinds with dust and muddy patios. While the basic cleaners will clean the rest of the house adding thorough cleaning areas like windows, blinds cleaned and a power wash outside helps. De-Cluttering is also a commonly held staging vital, which includes minimizing things, objects, show pieces and general home stuff which can be distracting for buyers from inferring the actual potential of a home. 4. Monotonous quotient Staging is no longer white colors and monotonous color palette spread across a home. Why will a buyer remember a home they see among many if it does not make an impression that deserves to be remembered?. Yes, the strengths and features of the home do create very important impressions but creative staging will enhance the strengths and make the home brand create a distinct mark on the buyers mind. Without going over the top with design, home stagers bring in style, pop of colors and unique pieces which make the home brand stand out among competition and appeal to maximum buyers. 5. Over the top True that style and design are vital but yet going over the top would be a red flag. The reason is that the buyers need a "comfort" feel and aspirational power that helps them visualize the home as their future home. Home staging is different from interior design and home decorating which is for a single person, the owner and his family. Home Staging requires the home to appeal to many potential buyers in the market. 6. Eye to detail What differentiates a good stager from another besides the core strengths? A good stager will naturally give an eye to detail to make a picture perfect home come together.  Buyer's notice subtle aspects in the home buying process and sometimes the smallest of reasons can be a home turn off. Limp towels versus crisp towels, a poor laid table, you know what I mean. For instance, a non ironed - bed and limp pillows which show in pictures are a turn off. 7. Missing warm fuzzies   I call emotional connections home stagers create warm fuzzies. You know - creating a visual touch point in the buyer's mind. They are often small but forgotten in preparing the home. Making them imagine dishing out a meal in the kitchen or relaxing with a book in a nook, a bottle of wine for the evening, arousing a spa like feel in the bath reminding them of a vacation! These connections strengthen the psychological impact and bring the home alive as a potential home for buyers 8. Downsizing the home's personality Staging is not about completely stripping the home of it's personality by de-personalizing and de-cluttering to an extreme extent. Very often, one get's so focussed on clearing up that we forget we need to build around the home strengths, the focal points and enhance that personality. Home Staging is a combination of a science and an art and the right balance. The ideal strategy would be to stay true to each unique home and not follow a one size fits all formula. Balanced and skilled home staging can help strengthen the marketing proposition and be a catalyst in attracting potential buyers. Happy Staging, Happy Selling. Pramiti Bhargava BlueGrape Home Staging Follow: https://plus.google.com/+Bluegrapestaging/ Like: facebook/bluegrape pramiti@bluegrape.us

10 Home Staging Tips for Condos

How to prepare a condo style home to sell. BlueGrape Home Staging Condos home staging is an art by itself. Let's start from the basics. Why is the typical home buyer going to buy the particular condo. Is it the location, is it in the middle of downtown, does it have great schools around. Whatever the reasons - you got to first understand the pulse. Research the neighborhood. Either do it yourself or ask our realtor friends. Then comes the condo itself. Condos are about a certain space, style and utility. A condo home stage means you got to balance style and design with space. Charm with utility. Here are some condo home staging tips which will help your condo to sell fast! Explore ideas at this home staging gallery. 1. Space optimization If the space is limited make sure you don't overburden it with furniture so that it seems overwhelmed. Measure the living area, couches which are way too heavy will make the room look smaller and block movement space. Add furniture which values the space and looks great, remove extra furniture. Balance is key. 2. Charm and Style Condos in different neighborhoods are often led by the tastes of people staying there. These tastes reflect what will appeal to potential buyers of the condo. Chic, french, multi-cultural, rustic, eclectic, traditional, mature no matter what but there will be a style and theme you will want to build. Plan for it. At San Diego, intrinsic to the charm of the area,  BlueGrape staging brings in elements which can range from the coast and beaches to relaxing with wine. Similar cultural elements are vital in each city. 3. Utility Think about how can one showcase utility for smaller size condos. Storage and functional utility is a great benefit to showcase while staging the home. Showcasing storage and functional utility will help your condo to sell. This small downtown condo nook was utilized to showcase a wine corner in California. For example, The picture on the left of a wine nook in a downtown nook brings together the points we are discussing - a combination of utility, charm and style. Emotional connections such as these add elements to help market the home to buyers.  4. Balcony and outdoors Don't miss out the opportunity to show possibilities in the balcony, bay windows or outside sitting. Entertainment, coffee times, reading, barbecues all come alive in that space. Its a great space to showcase the good life. Condo dwellers get a breath of fresh air in that space and a bit of green there as well will bring out the charm. 5. Clutter free De-Clutter the condo if occupied, so that the buyer can visualize the space and his own furniture in it. Remove all unnecessary things during the selling phase, so that one can create buyer appeal with a uncluttered look. 6. Focal Points Locate focal points and accentuate them. If the fireplace can be jazzed up into the focal point highlight it and make it the focal point of the room.  7. Master Bedrooms stage Bedrooms should follow the principle of symmetry and balance and be a abode of peace and relaxation. Make sure they are gender neutral and appeal to both the him and the her in the house. 8. Create a flow Imagine how buyers will walk through the home. Create and channelize a flow so that they follow the path. Keep enough furniture space so that people can walk through with ease. 9. Move away from the negatives Focus on the positives and accentuate them. Move the buyer's eyes away from the negatives. Think about this, maybe you want the buyer to focus on the beautiful fireplace and not the negatives of the windows in that room. Accentuate that fireplace positive with art and accessories so that the focus in the room goes there and not on the negative area, whatever that is. 10. Bright and cheerful Bringing in light into a condo is important. While the light is limited by what the condo construct actually is home staging can be applied to make it cheerful and bright by accentuating with throw pillows, rugs, accessories and more. Happy condo home staging. Stage your condo to appeal. Stage your condo to sell! Best, Pramiti BlueGrape Home Staging Staging San Diego https://plus.google.com/+Bluegrapestaging/ https://www.facebook.com/pages/BlueGrape/171825143014118

Selling a Home with Staging - The ABC of Home Staging.

The ABC of Home Staging. Preparing a home to sell There maybe different views on whether home staging is essential or not but let’s face it - when selling a home the Home is the "product". Let’s get to the basics of marketing. Compare a staged home product with a non-staged one, which one do you prefer? It’s as simple as that. While staging a house is not the only standalone selling parameter, nevertheless it is part of the marketing mix of a home. While marketing any product, theoretically the attributes of price, positioning, product itself and promotion come together to make a great package. Staging creates value for positioning, product and promotion. That’s a vital bit! It’s not the only value, price, location are of upfront importance.  But it helps create value, its as simple as ABC! Often hiring a professional certified home stager is a valuable investment, as staging is an art the biggest challenge for a homeowner is to see the home objectively from the buyer’s eyes. Here are the ABCs of staging your home to sell to make it simpler. This is also what a certified home stager brings together as a complete package in the art of staging. A – Accept Yes, I am starting with accept. Before you say this has got nothing to do with design or staging let’s stop and think. Unless we as home owners accept that the buyer may have a different view to a lot of things in the home, we don’t open our mind to making the changes vital in our home to showcase it to a buyer. So that’s the importance of accepting! Keep our emotions aside and accept to open our minds to the buyer’s eyes. B – Bedrooms As you look at each bedroom make sure the bed sets and comforters are all clean and crisp. Flippy floppy pillows get noticed fast so they are a red flag. Make sure the master bedroom follows the rule of symmetry, balance and conveys a place of relaxation. C- Clutter Clutter blocks the space in the home. While buyer’s don’t want to see empty homes but they need to be able to visualize their space and furniture in the home. So clear away clutter from kitchen, living areas, bedrooms and pack or store it away for a few weeks. You will realize you actually need to discard quite a few stuff and will get to some healthy organizing. D- Depersonalize Seeing your vacation picture or your little one graduating diverts the buyer’s mind to many more things other than what you want him to see. If your house is the brand, you want the customer to focus on just that - the brand. Neutralizing and depersonalizing pictures is the way to go. E- Entry Impressions Your first impression is the entry and the curb appeal. Clean doormats, or maybe new ones, a symmetrical frame of the entrance and a green touch of plants call for a good entry. Simple things such as new mulch in your garden can enhance curb appeal. F- Focal Points Every room especially the vital ones such as the living will have some focal points. What does the buyer notice when he first walks in? What can be enhanced and add huge appeal to the room. In a lot of living areas it tends to be the fireplace. Enhancements with art and accessories or laying out existing pieces well can add value. Think focal points in your rooms! G- Gardens Call your gardener to spruce up your garden. All landscaping needs mostly is pruning, cleaning and maybe adding a few fresh new plants. Seasonal bright flowers can brighten any home entry or garden and bring a feeling of warmth to a lot of buyers. That’s the feeling you want your buyers to have. H- Hallway Hallways are often neglected, buyers tend to see hallways nevertheless. Clean and clutter free is the first step here. Try and keep enough walking space to maintain the flow of traffic and enhance with elements if they are long or large areas. I- Imagine Imagine now and imagine then. Yes, home staging is quite an imagine art. Imagine everything from the experience the buyer will have as he walks through the whole house. Imagine and visualize what the living area is now and what are the possibilities. Imagine and create. J- Jiffy To stage your house to sell, you need to prepare it with a large one time effort in getting it all well put together. But then, at every showing you need to get it ready in a jiffy. Yes, it has to be simple things you can do in a jiffy to make the last minute stage happen and yet live a comfortable life. Your home stager can add valuable inputs on how to get your house prepared for a showing – in a jiffy! K – Kitchen Kitchen counter tops need to be cleaned off all extra appliances and unsightly elements such as cleaners, brushes and more. I am not selling my home and my counter top cleaner lies outside in my kitchen. The first thing my eyes see when I walk into my kitchen is the bright blue cleaner liquid (without naming the very excellent brand). You don’t want that when you are having a showing. Keep not more than one or two appliances out. If its impractical to take them in and out simply find alternate space to put them inside for few days. Create freshness, brightness and healthy brand values in the kitchen. L - Living Room Maintain a clear flow of traffic in the living area and correct any layout flaws. For instance if a lot of lamps or accessories are blocking the beautiful French windows and the view to the garden you may want to rethink layout. Our layouts, especially furniture layouts, are sometimes very subject to current comfort. They don’t allow the buyer to get the full benefit of space or advantages our beautiful living areas have. M – Modernize Yes, the staged home needs to follow a style befitting the area and the city. But, buyers don’t like jaded old homes, they aspire for a modern lifestyle. We aren’t saying that modernize every home but a home stager knows how to balance and build some level of modernizing in every home. Sometimes its as simple as old light fittings or it may be simple new accessories, the layout, furniture, artwork or something else. N – Negatives You know there are positives and negatives to each home. How do you move the buyer’s eyes away from the flaws. Make them focus on another focal point in the room – a large artwork, a inspiring lamp arrangement, a beautiful sculpture. These or others can be solutions to de-focus from the negatives. O – Optimize on space Space plays an important role in staging your home to sell. A house needs to convey space and often for the buyer to visualize his own home or furniture in that space. Yet, it doesn’t need to convey lot of empty space. Optimizing space requires creating the right balance without over burdening a space yet letting them visualize possibilities. P – Paintings and Artwork Paintings and artworks during a home stage are vital. They create a sense of style. They are perceived as adding luxury and enhancing home value or price. Often we need to create an aspirational aura of modern and inviting or create a style or theme as per the area the home is in. When you think beach home its different form what you visualize a city condo home as. That’s what art helps do. A good home stager doesn’t just buy art and put it there he or she blends it with a sense of style. Right style, right position placement greatly enhances home value. Q- Question Yes, that’s right we need to question ourselves all through the process of staging our homes. What is the first thing I notice in the room when I walk in? What are the areas I should focus on? Does this layout convey space and proportion? Every question leads us to focus objectively and answer all questions to address potential customers. R- Research Very often this is forgotten. Let’s accept it its easier and exciting to just go straight to rearranging, staging and getting the home ready. What about competition? If the buyer is not buying your home he is buying the one half a mile away. Make sure you spend time researching surrounding homes before you start – price, style, staging or no staging. Your home staging prepares the house to stand out stronger than competition. Realtors partner to provide excellent updates and comps which keep you well researched on your zip code trends. S- Spa like baths That’s the bath transformation. Think of yourself entering a spa on a vacation in the Far east, Hawaii or Asia! That’s the bath impression you want to create, essential oils, luxury soaps, fluffy towels, candles. Whether that’s your daily bathroom setting or not it doesn’t matter, but when you are creating mass buyer appeal they want to get the spa feel in their mind. Clear off all personalized items here as well especially. Hide the unsightly. Relaxed and inviting is what we want the bath to be. T- Toys Simple and straight, you don’t want toys in sight. I love my kids cuddly toys. Except for my little one’s personal favorites I would hide all of them in neat baskets and below beds. During showings and open houses we will need to do that quickly. You may want to read the 10-minute guide to home showings prep. U- Understand Understand buyer’s mind, understand his psyche, and understand mass buyers appeal not one. Understand the marketplace, the area and your home. Put it together and stage your home to sell! V-Value You are asking for a price and you want to command the price. You want the buyer to aspire for the lifestyle your home creates. Your home staging changes and enhancement should all work towards creating value. Things to be discarded or stored temporarily are not adding value currently. Don’t get upset at the thought of the work you have to do in putting them away, just remember your goal is to enhance your home and your product's value. W- Wants Buyers wants, buyers aspirations. We all want a lot in life and aspire for luxury. We may neither use all of that in our daily lives but the home to sell conveys a fulfillment of the buyer’s wants. We may take two vacations in a year but we want the master bed to look like a five star resort bedroom. Think fulfilling wants and aspirations. X- I am skipping this one! I don’t want to force fit anything! But tell you what if you can think of something from X, why don’t you suggest in the comments. There are lot of bright minds out there who will find a X in the ABC of home staging. I am leaving this for you! Y-Yourself or home stager You will do it yourself, a home stager needs you to work with. But you could consider if hiring a home stager can bring all the ABCs and elements together. They help you see neutrally from the buyer’s eye. If it’s a vacant house they create a home. Sometimes the work is marginal and sometimes more. Its an art and it markets your product. You will call a plumber to fix a leak. You will call a certified specialist to help prepare your home to sell. Z- Zzzzzz Selling a home is zealous hard work and yes you can sleep peacefully when its sold! Realtors ad owners can hopefully sleep peacefully the night when the escrow closes peacefully. That is the beauty of success and a product well positioned. Pramiti BlueGrape Home Staging Staging San Diego